Home > Toyhouse Cookie Policy

Like most websites Toyhouse use cookies.

In order to deliver a personalised, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. These cookies are completely safe and secure and will never contain any sensitive information. They are used only by Toyhouse or the trusted partners we work with.

How to control and delete cookies

Cookies are used to enable us to improve services for you through, for example:

  • remembering if you are logged in so you can move around the website without having to log in again on each page (for example if you are in checkout)
  • measuring how many people are using each page of the website and for how long so that we can try to improve the quality of our website
  • enabling you to view content shared on other sites e.g. YouTube or Twitter


However, if you wish to restrict or block the cookies which are set by the Toyhouse website, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how.

Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting cookies may impact on the functionality of the Toyhouse website.


List of the main cookies used by Toyhouse

This is a list of the main cookies set by the Toyhouse website, and what each is used for.

Type and location Purpose Cookie name / Contents / Expiry
Sitecore Analytics used across www.toyhouse.org.uk. (Sitecore is our Content Management System) These cookies help us deliver personalised content to you and provide anonymous reports to us on how visitors use our site.


SC_ANALYTICS_GLOBAL_COOKIE  Randomly generated identifier assigned to a visitor to help identify returning visits to the site. Expires one year after creation.

SC_ANALYTICS_SESSION_COOKIE  Randomly generated identifier assigned to a visitor to help identify visits across a session on the site. Expires within 30 minutes of the browser closing.

Session across www.toyhouse.org.uk. This cookie is used to keep a status of your session as soon as you visit the website.

This is required should you wish to login to the website.

Randomly generated identifier assigned to uniquely identify a user’s session. Expires within 30 minutes of the browser closing.

Randomly generated identifier assigned to uniquely identify a user’s session. Expires within 30 minutes of the browser closing.

Online Shop specific (www.toyhouse.org.uk) Contains user specific information including your Customer ID, Logged in status, Username, Local shop name, local shop URL, basket count and profile activity status.

This is used to improve the shop experience and is required to be able to purchase items from the online shop.

Encrypted cookie which doesn’t contain any personally identifying data. Expires one year after creation.
Policy & Practice (www.toyhouse.org.uk) When you download publications from the Toyhouse web site we ask for some basic information to help us best serve our audience.

We store your answers in this cookie so we don’t need to ask you to fill in the form each time you download a publication.

o_pp – Encrypted cookie which doesn’t contain any personally identifying data. Expires two years after creation.


Third Party Cookies set by Toyhouse

Toyhouse uses a number of suppliers who also set cookies on our website in order to deliver the services that they are providing to Toyhouse.  These cookies enable us to understand how visitors use the website (e.g. whether they are browsing via a mobile device, what pages they look at) and we use this information to improve the effectiveness of the website.  We also use cookies to tell us if a user has come to our website via an online marketing campaign.  We use this information to help us ensure any money we spend on online advertising is well spent.  If you would like more information about the cookies used by these suppliers, as well as information on how to optout, please see their individual privacy policies listed below.

Cookie name  Description 
Adobe Adobe provides anonymised statistical information to Toyhouse. Adobe gathers data on behalf of Toyhouse about visits to our website. Adobe uses cookies and code which is embedded on our website and used to track volume of usage on the website. Information that Adobe collects is transferred to Adobe servers in the United States of America. Toyhouse confirms that Adobe satisfies the EU’s data protection requirements.

How to reject or delete this cookie



DoubleClick cookies are used to measure the effectiveness of online marketing campaigns for Toyhouse. This enables us to ensure any money we spend on digital marketing gives us a good return on investment.

DoubleClick cookies do two things: 1) they track anonymised conversion data so that we can measure advertising effectiveness and 2) they are used to serve advertising, so that we are more likely to show Toyhouse adverts to people who have recently visited our website. The cookies also track what advertisements a user has seen and how often, so that we don’t repeatedly show adverts to the same people. It does not track personal information.

DoubleClick cookies sometimes include a pixel from the advertising networks we work with. This allows us to target adverts effectively on their network.

How to reject or delete these cookies


Google Analytics 

The Toyhouse website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of the website and compile reports for us on activity on the site.

Google stores the information collected by the cookie on servers in the United States of America. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.  By using the Toyhouse website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

How to reject or delete this cookie



Cookies set by Third Party sites

To enrich our content, we sometimes embed photos and video content from websites such as Facebook, Twitter, YouTube and Flickr. As a result, when you visit a page with content embedded from, for example, YouTube or Flickr, these sites may set a cookie.

The Toyhouse website also carries embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through a number of popular social networks, for example, Facebook, Twitter or Google+. These sites may set a cookie when you are also logged in to their service.

Toyhouse does not control the dissemination of these cookies and you should check the relevant third party website for more information about these.